Fun metaphor:

Sending a cold email campaign is kinda like giving out free fish taco samples. 🐟🌮

(An individual cold email = a fish taco.)

In order to have an actual “taco sample to give out,” you first need to put all the ingredients together.

🌮 Ingredients of a “Cold Email Taco”

These are the “cold email taco ingredients:”

🐠 Raw Lead / Website URL
- (A.K.A. “Dory the Domain Name”)
👯→🌪️→🦹‍♀️ ICP Filtering Strategy
- (The process of separating out the good fish from the bad)
🥞 Contact Name
- (A.K.A. “Tommy the Tortilla”)
🧀 Business Name
- (A.K.A. “Chuck E. CHEESE”)
🍋‍🟩 Personalization Strategy
- (A.K.A. “PersonaLIME”)
🥑 Email Address
- (A.K.A. “Guac-EMAIL-e”)
🪝 Email Copy Hook
- (A.K.A… well… “hook”)

Cold Email Ingredients.png

☝️ Important Notes!

Quality matters with ALL of these ingredients.

Higher quality almost always = better results.

BUT!

Quality comes at the price of time and $.

So we don’t actually want the “highest quality possible. “

What we want instead is the sweet spot of the “highest quality possible in the least time & money possible.”

A.K.A. “80:20 Good.”